Intellectual Property

Lecture Description

Kim talks about how there is a large range in the projects at EA.  Team sizes range from 30 people to 200.  Development times take 10 months to 2-3 years.  Some projects are original licensed intellectual property, like Lord of the Rings; others are hybrid intellectual property, like Golden Eye, based off of James Bond.  Some games at EA are developed completely internally, others are partly outsourced to third party companies, and some are the result of partnerships.

Course Index

1. Organizational Structure: General Manager at EA
2. Allocating capital for new products
3. The Entrepreneur in the Game Industry
4. Game Development Process
5. Intellectual Property
6. Market potential: GameBoy
7. Positioning: James Bond and GameBoy
8. Team Size and Product Development
9. Lessons Learned: Game Development
10. Organizational Structure: Directors vs. producers at EA
11. Career Development: Going in circles until you come home
12. Seeing Failure as Opportunity
13. Opportunity Assessment: Lord of the Rings
14. Opportunity Assessment: Two Towers
15. Opportunity Assessment: Return of the King
16. Lessons Learned: Game Development
17. Game Design: James Bond
18. Competition
19. Innovation and Growth Post-IPO
20. Making an Interactive Game Successful
21. Flexibility: Recognizing Growth Sectors
22. The Future of Online Games
23. The EA Creative Process