By Guy Kawasaki | Garage Technology Ventures: Passion vs. Money in Entrepreneurship Lecture 7 of 12
Listen to your customers and your noncustomers, emphasizes Kawasaki. People who are not your customers are going to buy your product and use it in ways that you would not expect, he says. It is a good thing to see people using your product in a way you didn't intend means that your product means something to them, he adds.
