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Make Money by Spending Less

By Ken Wilcox - Stanford
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Lecture Description

When the cost of doing business grew out of hand - elevating to 19 percent in 2006 - Ken Wilcox, Silicon Valley Bank's CEO, reeled it in.  By squeezing vendors, outsourcing labor and services, and removing unnecessary steps from business processes when it makes sense to do so, he managed to lower the rise of corporate expenses to just two percent in a single year.

Course Index

  1. Culture Trumps Strategy
  2. The History of Strategy in Commercial Banking
  3. Modern Prosperity in Commercial Banking
  4. Make Money by Spending Less
  5. Influencing Positive Corporate Culture
  6. The Offerings of a Commercial Bank