Market Positioning and the Importance of Partnerships

Lecture Description

Byers believes that the impact of marketing is often underestimated by companies. He  talks about how partnering is one of the keys to crossing the chasm between the early market and the mainstream market.

Course Index

1. Difference Between an Idea and an Opportunity
2. Why do Ventures Require Dynamic Leaders?
3. Role of Context in High-Tech Venturing
4. Market Positioning and the Importance of Partnerships
5. Purpose of a Business Plan
6. Importance of Cash Flow
7. What are the Essentials of the Venture Finance Process?
8. Characteristics of Entrepreneurs
9. Role of Ethics in High-Tech Entrepreneurship