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Market Research

By Katie Rodan - Stanford
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Lecture Description

Rodan discusses the importance of market research while building and testing a product. She also elaborates on how market research was conducted to help develop a good product.

Course Index

  1. Benefits of a Partnership
  2. Discovering and Meeting Market Needs
  3. Market Research
  4. Raising Money and Importance of Licensing Your Product
  5. Infomercials - A Way to Reach Your Audience
  6. Owning Your Product Formula
  7. Growing the Organization