Home > Lectures > Lecture Details

Market Research

By Katie Rodan - Stanford
get flash player

Related Videos

  1. Discovering and Meeting Market Needs

    Discovering and Meeting Market Needs

    Stanford / Entrepreneurship

    Katie Rodan
  2. Raising Money and Importance of Licensing Your Product

    Raising Money and Importance of Licensing Your Product

    Stanford / Entrepreneurship

    Katie Rodan
  3. Infomercials - A Way to Reach Your Audience

    Infomercials - A Way to Reach Your Audience

    Stanford / Entrepreneurship

    Katie Rodan
  4. Owning Your Product Formula

    Owning Your Product Formula

    Stanford / Entrepreneurship

    Katie Rodan

Lecture Description

Rodan discusses the importance of market research while building and testing a product. She also elaborates on how market research was conducted to help develop a good product.

Course Index

  1. Benefits of a Partnership
  2. Discovering and Meeting Market Needs
  3. Market Research
  4. Raising Money and Importance of Licensing Your Product
  5. Infomercials - A Way to Reach Your Audience
  6. Owning Your Product Formula
  7. Growing the Organization