Marketing and Learning from Customers

Lecture Description

Estrin explains how it is important not to confuse marketing with reality. Know when you are marketing and know what the real thing is, she says. Make sure you listen to real customer input, she cautions.

Course Index

1. Perspective on IT Market
2. Think in Terms of Cycles
3. Technology Cycles Start with a Breakthrough Innovation
4. Three Cycles in IT Network
5. Three Cycles in IT Network: Enterprise Productivity, Connecting People, Connective Devices
6. The Internet is not a Business
7. Collaborate with Dominant Vendors
8. Personal Connectivity Cycle
9. Connecting Embedded Devices Cycle
10. How to Survive in a Downturn Economy
11. The Role of the Startup is to Create a New Market
12. History of Packet Design: Importance of Adapting
13. The Role of Luck in Startups
14. Reaching Critical Mass in Tough Times
15. It's a Long Haul to Liquidity
16. It's Not Just About the Money
17. Confidence vs. Arrogance
18. Marketing and Learning from Customers
19. A Good Leader Must be Flexible
20. Exit Strategies Now and Then
21. Self-Configuring Architectures
22. Consumer Markets are Difficult for Startups