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Maturing Your Brand

By Brett Crosby - Stanford
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Lecture Description

Get a good copywriter and a graphic designer and you can look a lot bigger than you are, says Google Analytics' Group Product Marketing Manager Brett Crosby.  Making your brand look rich makes any small company appear richer.

Course Index

  1. Persistence and Simplicity
  2. Taking Flight in a Hurricane
  3. Maturing Your Brand
  4. Getting Acquired by Google
  5. The Benefit of Big
  6. Wear Every Hat