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Mission Statement and Culture Transfer

By Frank Ricks - Stanford
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Lecture Description

Frank describes the mission statement and the principles they follow at LRK Architecture. He goes on to talk about the issue of perpetuating the company's culture as the company grows.

Course Index

  1. Thinking About Entrepreneurship
  2. Game Plan at LRK
  3. Role of Multidisciplinary Teams
  4. Mission Statement and Culture Transfer
  5. Orbiting the Giant Hairball
  6. Attracting Clients Early On