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Modern Prosperity in Commercial Banking

By Ken Wilcox - Stanford
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Lecture Description

Under Ken Wilcox's tutelage as CEO, Silicon Valley Bank has cashed in on a winning hand. He added a broker dealer of money market accounts to their existing commercial banking services with huge success. The bank now focuses exclusively on technology clients (save for a few holdovers from the premium wine vertical), and they've expanded their product suite to cater to this unique market appropriately. The institution altered its efforts to retain larger customers longer, and worldwide.

Course Index

  1. Culture Trumps Strategy
  2. The History of Strategy in Commercial Banking
  3. Modern Prosperity in Commercial Banking
  4. Make Money by Spending Less
  5. Influencing Positive Corporate Culture
  6. The Offerings of a Commercial Bank