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Navigating AgraQuest's Value Chain

By Pam Marrone - Stanford
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Lecture Description

Marrone faced a lot of skepticism and obstacles while developing AgraQuest's products. She overcame these barriers by demonstrating the effectiveness of her product on the fields of farmers as well as hiring hungry dogs as salespeople to push the product into the market.

Course Index

  1. The Founding of AgraQuest
  2. Creating Need for Your Product
  3. Overview of AgraQuest
  4. Navigating AgraQuest's Value Chain
  5. The Product Vision
  6. Understanding Your Customer
  7. Negotiation: Be in a Position of Strength
  8. Lessons Learned
  9. Working with AgraQuest