Negotiation: Be in a Position of Strength

Lecture Description

Marrone advices to always plan for disaster and to be in a position of strength while negotiating.

Course Index

1. The Founding of AgraQuest
2. Creating Need for Your Product
3. Overview of AgraQuest
4. Navigating AgraQuest's Value Chain
5. The Product Vision
6. Understanding Your Customer
7. Negotiation: Be in a Position of Strength
8. Lessons Learned
9. Working with AgraQuest