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Network Effect in Web-based Companies

By Mark Jung - Stanford
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Lecture Description

Jung talks about the importance of empowering an entrepreneur's target audience in acquiring customers. Viral marketing is one of the ways to acquire and build loyal customers at a low cost, he adds.

Course Index

  1. Entrepreneurship is a Journey
  2. A Startup and its Phases
  3. Team Selection in a Startup
  4. Releasing Control in a Startup
  5. The Dark Phase
  6. The Dysfunctional Team
  7. Network Effect in Web-based Companies