Opportunity Assessment: Lord of the Rings

Lecture Description

Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed.  There was no movie yet and movie producer Peter Jackson had a questionable record.  There was a lot of uncertainty over the successful prospect of the movies.  However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.

Course Index

1. Organizational Structure: General Manager at EA
2. Allocating capital for new products
3. The Entrepreneur in the Game Industry
4. Game Development Process
5. Intellectual Property
6. Market potential: GameBoy
7. Positioning: James Bond and GameBoy
8. Team Size and Product Development
9. Lessons Learned: Game Development
10. Organizational Structure: Directors vs. producers at EA
11. Career Development: Going in circles until you come home
12. Seeing Failure as Opportunity
13. Opportunity Assessment: Lord of the Rings
14. Opportunity Assessment: Two Towers
15. Opportunity Assessment: Return of the King
16. Lessons Learned: Game Development
17. Game Design: James Bond
18. Competition
19. Innovation and Growth Post-IPO
20. Making an Interactive Game Successful
21. Flexibility: Recognizing Growth Sectors
22. The Future of Online Games
23. The EA Creative Process