Opportunity Assessment: Return of the King

Lecture Description

he goal from the outset with Return of the King, says Kim, was to turn it into a perennial business.  The "X" for Two Towers was "play the movie," but Return of the King was "live the movie." The development was brought in-house.  Fan feedback was incorporated.  The game was done in 16 languages for X-Box, Playstation2, GameBoy Advance, Nintendo GameCube, and the PC.

Course Index

1. Organizational Structure: General Manager at EA
2. Allocating capital for new products
3. The Entrepreneur in the Game Industry
4. Game Development Process
5. Intellectual Property
6. Market potential: GameBoy
7. Positioning: James Bond and GameBoy
8. Team Size and Product Development
9. Lessons Learned: Game Development
10. Organizational Structure: Directors vs. producers at EA
11. Career Development: Going in circles until you come home
12. Seeing Failure as Opportunity
13. Opportunity Assessment: Lord of the Rings
14. Opportunity Assessment: Two Towers
15. Opportunity Assessment: Return of the King
16. Lessons Learned: Game Development
17. Game Design: James Bond
18. Competition
19. Innovation and Growth Post-IPO
20. Making an Interactive Game Successful
21. Flexibility: Recognizing Growth Sectors
22. The Future of Online Games
23. The EA Creative Process