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Overview of AgraQuest

By Pam Marrone - Stanford
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Lecture Description

Marrone gives an overview of AgraQuest and talks about how the company has differentiated itself in the pesticide industry.

Course Index

  1. The Founding of AgraQuest
  2. Creating Need for Your Product
  3. Overview of AgraQuest
  4. Navigating AgraQuest's Value Chain
  5. The Product Vision
  6. Understanding Your Customer
  7. Negotiation: Be in a Position of Strength
  8. Lessons Learned
  9. Working with AgraQuest