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Owning Your Product Formula

By Katie Rodan - Stanford
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Lecture Description

During product development, Rodan advises owning the formula of the product, which is an asset, and suggests not losing ownership of it.

Course Index

  1. Benefits of a Partnership
  2. Discovering and Meeting Market Needs
  3. Market Research
  4. Raising Money and Importance of Licensing Your Product
  5. Infomercials - A Way to Reach Your Audience
  6. Owning Your Product Formula
  7. Growing the Organization