Partnering With Customers Who are Competitors

Lecture Description

Launching the product with T-Mobile helped get the product out on the market and got others interested in the technology, making it easier for Danger to acquire other partners.  Still, it was important for Danger not to be seen as a outsource development shop of T-Mobile and so they took steps to maintain control.

Course Index

1. How the Founders Met
2. The Founding of Danger
3. The Evolution of Danger's Product Concept
4. The Danger Product and Business Model
5. The Evolution of Danger's Product Concept - Part 2
6. Danger's Product Development Process
7. How Danger's First Customer Became a Business Partner
8. Danger's Business Model
9. How Danger Turned Down Some Opportunities
10. How the Wireless Markets Evolved in US, Europe, and Asia
11. Partnering With Customers Who are Competitors
12. What To Do When Partners Demand Exclusivity
13. Marketing and the Hiptop Brand
14. Designing Products Your Customers' Customers Will Love
15. The Value of a VC Who Shares Your Vision