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Positioning: James Bond and GameBoy

By Nick Earl Arcadia Kim Erin Turner - Stanford
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Lecture Description

There were a number of creative imperatives that were addressed in the development of James Bond, says Turner, primarily, retaining authenticity to the Bond character. Bond has an aura of always being in control of his environment, and this had to be maintained in the game. At a practical level, this required integrating combat and stealth in moment-to-moment game play.  This was achieved by combining the best features of two competitive products, she adds.

Course Index

  1. Organizational Structure: General Manager at EA
  2. Allocating capital for new products
  3. The Entrepreneur in the Game Industry
  4. Game Development Process
  5. Intellectual Property
  6. Market potential: GameBoy
  7. Positioning: James Bond and GameBoy
  8. Team Size and Product Development
  9. Lessons Learned: Game Development
  10. Organizational Structure: Directors vs. producers at EA
  11. Career Development: Going in circles until you come home
  12. Seeing Failure as Opportunity
  13. Opportunity Assessment: Lord of the Rings
  14. Opportunity Assessment: Two Towers
  15. Opportunity Assessment: Return of the King
  16. Lessons Learned: Game Development
  17. Game Design: James Bond
  18. Competition
  19. Innovation and Growth Post-IPO
  20. Making an Interactive Game Successful
  21. Flexibility: Recognizing Growth Sectors
  22. The Future of Online Games
  23. The EA Creative Process