Product Development

Lecture Description

After bringing together the best team, raising money in tough environments, and establishing and living by core values, says Worthington, Fluidigm focused on launching the product.  The product development went much faster than anyone could have hoped and soon they had a product with many important features, including an immediate economic benefit to the customers, he notes.

Course Index

1. Forming the Founding Team and Seizing the Opportunity
2. The Breakthrough Idea
3. Breaking Convention: Technology First, Market Opportunity Second
4. Building a Team and Picking the Right VCs
5. The Challenges of Building a Company
6. Product Development
7. Keeping a Financial Focus
8. Raising Money and Recognizing Interest in VCs
9. Can You Continually Increase Value?
10. Recruiting the Best
11. Challenges of Managing: Firing People
12. How to Recruit Top Talent
13. To MBA or Not?: Technical Degree or MBA
14. Envisioning the Future: Other Potential Applications of the Technology
15. Lowest Lows and Highest Highs
16. Going Global: Why Singapore?
17. Founding Team: Technical or Business Saavy?
18. Experimenting with New Technologies
19. Finding a Market
20. Disposable vs. Reusable in Biology
21. Establishing a Market
22. How Do You Establish a Decision-Making Process?