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Raising Money and Importance of Licensing Your Product

By Katie Rodan - Stanford
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Lecture Description

Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.

Course Index

  1. Benefits of a Partnership
  2. Discovering and Meeting Market Needs
  3. Market Research
  4. Raising Money and Importance of Licensing Your Product
  5. Infomercials - A Way to Reach Your Audience
  6. Owning Your Product Formula
  7. Growing the Organization