Raising Money and Importance of Licensing Your Product

Lecture Description

Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.

Course Index

1. Benefits of a Partnership
2. Discovering and Meeting Market Needs
3. Market Research
4. Raising Money and Importance of Licensing Your Product
5. Infomercials - A Way to Reach Your Audience
6. Owning Your Product Formula
7. Growing the Organization