Research Money in Universities

Lecture Description

Sutton explains that the majority of research money given to universities does not result in commercially viable products. However, continuing it is often more for the system than the result.

Course Index

1. What Is Creativity?
2. Two Weird Ideas That Work
3. Talking About Creativity Isn't Enough!
4. Avoiding the Smart Talk Trap
5. Bringing Creativity into an Organization
6. Creative Projects on Company Time
7. Questions to Ask a Creative Organization
8. When Do You Know if You Have a Good Idea?
9. Research Money in Universities