ROI on Advertising Models Online

By Larry Page Eric Schmidt - Stanford

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Lecture Description

Google's advertising model has been extremely successful, says CEO Eric Schmidt and co-founder Larry Page. Google has invested in technology to better target ads - and they've found that targeting ads well is in fact comparable to targeting search results.

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One of the world's leading universities, Stanford was founded in 1885 in what is now Stanford, California. It is comprised of seven schools, four of which are devoted exclusively to graduate education. Stanford's most renowned programs include the Graduate School of Business, Law School, School of Engineering, and School of Medicine. Notable alumni include author John Steinbeck, Supreme Court Justice William Rehnquist, and Google founders Sergey Brin and Larry Page.

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Source:Stanford eCorner
Filmed: Spring 2002