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ROI on Advertising Models Online

By Larry Page Eric Schmidt - Stanford
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Lecture Description

Google's advertising model has been extremely successful, says CEO Eric Schmidt and co-founder Larry Page. Google has invested in technology to better target ads - and they've found that targeting ads well is in fact comparable to targeting search results.

Course Index

  1. Success Factors of Potential Partners
  2. Google and Language Translation
  3. Google's Legal Issues
  4. Hiring: What Attributes Do You Look For?
  5. Envisioning the Future for Google: Always a Search Engine?
  6. ROI on Advertising Models Online
  7. Globalization: Google and Asia-Pacific
  8. Learning to Take Risks: A Personal Story
  9. Technology and Social Responsibility
  10. Search Engines and Competition
  11. New Leadership and Organizational Change
  12. Encouraging Creativity