Role of Market Research

Lecture Description

Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.

Course Index

1. What is an Entrepreneur?
2. Genesis of Palm Computing
3. The Accidental Entrepreneur: Palm History
4. Story of Acquisition: Palm, US Robotics, 3Com
5. Spinoff: Handspring
6. Handspring: Envisioning the Future
7. Serial Entrepreneurship: Redwood Neuroscience Institute
8. Profiles of Entrepreneurs
9. Importance of Experience
10. Follow Your Passions
11. Individual vs. Company
12. Entrepreneurship is a Means to an End
13. Work/Life Balance
14. Defining Company Culture
15. Difficult Negotiations
16. Designing Successful Products
17. Role of Market Research
18. Work/Life Balance
19. Hawkins: What I Wish I'd Learned in College
20. Establish Strong Human Resources Early On
21. Product Development: Importance of Customers and Testing
22. Portable Technologies