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Sales Model for the Enterprise Software Industry

By Tien Tzuo - Stanford
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Lecture Description

In the enterprise software industry, Tzuo talks about how there has been a shift from the "field-sales" model, where traditional sales representatives win deals from big customers, to a "two-tier-sales" model. This is fueled by customers coming to the website rather than the sales representatives approaching them, creating a need for another tier of sales people to serve as telesales representatives.

Course Index

  1. Strategy for Creating Customer Awareness
  2. Free Trial Product Model
  3. Contemporary Design for Complex Products
  4. Sales Model for the Enterprise Software Industry