By Larry Page Eric Schmidt | Strategy and Culture at Google Lecture 10 of 12
In the beginning, co-founders Larry Page and Sergey Brin tried to license Google to other companies because they wanted to finish their PhD's, but none were interested. Google was started out of desperation; they had no other option but to start the company themselves. Though the founders do worry about competition, the barrier to entry is continuously increasing as Google indexes more and more documents and becomes the foundation of so many other services.
