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  1. To reach out to customers, Dell describes how Dell, Inc. has created blog sites, an idea-generation forum called Idea Storm, and translations of its sites in Spanish. In this manner, the company has begun to build online communities, which has sparked enormous participation from customers, says Dell.

  2. In addition to the practical knowledge to do the job right, Jeff Housenbold, CEO of Shutterfly, seeks out employees that have a healthy self-awareness of their own strengths and weaknesses. In addition to capable communication and people skills, his talent has problem-solving tactics in situations of uncertainty. Thought-capital, thought-leadership, and intellectual curiosity are key.  

  3. Visiting with every single employee bank-wide, Silicon Valley Bank CEO Ken Wilcox believes that personal correspondence is one of the best ways to solidify satisfactory communication. In this clip, he also explains the bank's group evaluation practices, and discusses how peer evaluation is a boon to an enriching work environment.

  4. The first aspect Google considers when hiring is evaluating the applicant's capability of simply doing the job. Next, they look for people who can think outside the box, but still work within Google culture. Third, communication skills are critical for any employee, even engineers. Overall, co-founder Larry Page and CEO Eric Schmidt have found that if someone is exceptional at something, it is usually a good indicator that they are...more

  5. Young explains how he used soft skills as a quarterback to motivate his team. He learned to assess a situation through the perspective of his teammates and to understand their personal incentives. In this manner, he was able to inspire them individually and improve their communication and coordination on the field.

  6. Estrin talks about how the hurdles for self-configuring architecture are a combination of new communication architecture, semi-conductor technology that can drive low power devices, new fuel sources, and from a software perspective, new communications architecture.

  7. As someone who has spent more than his fair sharing working, Greg gives insight into how he maintains a strong work-life balance. He stresses the importance of prioritization and communication.

  8. Smith says that John Doerr, renowned venture capitalist at KPCB, attributes his success to his ability to communicate and facilitate, above his technological expertise. Technical knowledge is useless if you cannot motivate people to do something with it, she adds.

  9. In this final lecture on literary theory, Professor Paul Fry revisits the relationship between language and speech, language and intention, and language and communication. Over the course of this discussion, he retrospectively defines theory as a means of establishing the extent to which "it is legitimate to be suspicious of communication." Along the way, he reconnects with New Criticism, Jakobson, Bakhtin, Saussure, de Man, Fish, and...more

  10. Introduction of wireless communication