Decision-making
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Earl explains that EA was previously focused mainly on sports games, but they found that they could not grow fast enough without expanding into other areas, namely entertainment. Games are continually becoming more mainstream and a lot of people can relate to movies making them a popular choice a game topic, he says. EA is now divided into three brands, EA Big (sports), EA Games, and EA Online.
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Bloom talks about his relationship with the board of Podshow as an ongoing dynamic one. They spend a lot of time with each other discussing issues as a healthy debate. A good board is one who is able to give advice at the right time and help in making connections. He also believes that the camaraderie of the board with each other is important.
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Kim describes her own path into game development at EA. She majored in film making as an undergraduate, started working in management consulting, and then decided to start a web-design company. Afterward she acquired an MBA and joined a startup company. Later on, she joined EA online in an entry-level position.
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Mandelbaum answers a question she thinks about every day: How does she make time for what is the most important part of her life, her family, while making sure her companies stay alive? She checks in with her family everyday to see that they are happy. She also recommends listening to advice from friends that have older children and have gone through many of the challenges of parenthood before.
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Mandelbaum recommends trying to meet someone that has connections in the venture capital community. It is very difficult to approach a venture firm unsolicited, but much easier with the introduction of an influential person in the community. Take advantage of opportunities to get in touch with venture capitalists, she suggests.
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Whatever you build, says Kawasaki, it's about passion, and less about money. Your goals should be about changing the world, or making the world a better place, he says. He also talks about his experience growing up thinking that money was the most important thing in life. He advises students to study abroad and to spend as much time learning as possible.
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Savi Technology has been called an overnight success 15 years in the making. Vic Verma, president and CEO of Savi Technology, talks about what he wanted to do as a Stanford student, the path that led him to Savi, and Savi's various clients and purpose.
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I build companies, it's what I love to do, says Neeleman. I want to build a legacy--something that will last for a long time, he says. We came up with a simple model of bringing humanity back to air travel, and making a difference, he adds. Becoming a better company, being the best in a really bad industry, is his mission.
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We're living in the YouTube world, say documentary film Tapestries of Hope creators Michealene C. Risley and Anand Chandrasekaran. While the statistics are stacked against their film making money, these seasoned cinematic entrepreneurs say still possible to find investors willing to support their core mission and bolster their passion.
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Everything at Google has turned out perfectly, making it hard to determine which decisions were good and which were bad. Co-founder Larry Page remarks that they could have started the company earlier, but were working on their PhD's. Also, it would have been difficult to achieve the same thing five years ago because the market was not as advanced -- and technology was more expensive and less established.
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Launching the product with T-Mobile helped get the product out on the market and got others interested in the technology, making it easier for Danger to acquire other partners. Still, it was important for Danger not to be seen as a outsource development shop of T-Mobile and so they took steps to maintain control.
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According to Hoffman, working as if you will succeed, getting to failure points and measuring them as early as possible, making a timely entry and exit into the market, taking controlled risks and finally, solving the easiest problems and not the most complex ones are some of the most fundamental principles of entrepreneurship.
