decision-making
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Ku believes technology licensing is not always about licensing products and making money. It's also about fostering lasting relationships with companies and individuals. She talks about some of the interactions and relationships that Stanford University has with outside groups.
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Sutton presents three tips for avoiding the common problem that companies face when they talk about creativity but don't implement it, including making sure the people in senior management know the business, and simple ideas are easier to execute.
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Customers generally are not very good at knowing what they want for the next big product, says Wirt, but they are good at making suggestions for incremental improvements. The next big thing has to come from the product developers, but then has to be refined based on customer feedback.
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The essence of viral marketing is making one customer sell to the other, says Musk. Instances of this include Friendster, hotmail, PayPal. The customer must love the product experience to recommend it, he notes.
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Google's mission, according to its founder Larry Page, is to organize the world's information, making it universally accessible and useful. They still believe that search can get a lot better and are working hard to make it so. Google has a global focus and is aiming to do things that matter to everyone around the world.
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Get a good copywriter and a graphic designer and you can look a lot bigger than you are, says Google Analytics' Group Product Marketing Manager Brett Crosby. Making your brand look rich makes any small company appear richer.
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In areas of the world that can't afford new technologies, there is progress in making them available, he says. Yock gives an example of how this is being done. Money is being invested in appropriate technologies as cardio vascular disease is spreading to other developed nations.
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Kim Polese, CEO of SpikeSource, relates the challenges she learned while starting a company. She realized that though entrepreneurs might see potential in their technology and have the right people in their company, that alone will not ensure success in the marketplace. It requires making sure that all the pieces are in place for that company, she says.
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Reedy shares a commercial that is going to air later in the week. She talks about eBay's vision - providing a global online trading platform - and the value proposition - making inefficient markets efficient by bring back the fun and the passion.
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Musk talks about how there's no one area where costs were reduced in space travel, rather it was every decision across the board. The focus was on simplicity--and simplicity reduces costs. For example, fewer components means fewer components to repair, and to purchase, as well as to test. The avionics vehicles communicate via ethernet--while not novel, it is unheard of, compared to other systems that use cables, he says. In addition, overh...more
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Earl talks about how the majority of the products at EA are sequels that are released every year. The main decision for EA on these projects is budgeting how many people to work on each every year, he says. Occasionally, there is a new product idea. This idea must pass a lot of market opportunity analysis before it is launched because it is very expensive and risky to build a new product. Still, new products are seen as a critical part ...more
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Liemandt discusses how leading a start-up is harder and more stressful than heading a big company. The most difficult thing about being the CEO of a big company is making sure that all the employees share the same vision and passion for the business.
