decision-making
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Tilenius talks about eBay's late launch into Japan when Yahoo! was already Number One in Japan with 500,000 listings. This made it difficult for eBay and they made the decision to exit. We believe that you have to be number one in the market or it isn't worth investing in, she says.
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Google Analytics' Group Product Marketing Manager Brett Crosby recalls how two brutal blows to his enterprise - losing a huge client in the 11th hour and the tragedy of 9/11 - forced him to reevaluate and streamline. Offices closed, jobs were cut, and salaries were strapped for maximum efficiency. Having the wind knocked out of them also simplified overblown contracts and software, and switched their strategy from making money to market ...more
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Komisar explains that consultants are not in the position of obtaining the level of intimacy with a company that builds confidence in decision making. Strategy consulting exists because senior management wants their strategy to be accepted by a board of directors. Contrastingly, Komisar's role is to come up with bold ideas and steer the direction of the company.
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The head TA for Introduction to Chemical Engineering (E20) fills in for Professor Channing Robinson and discusses a case study on the process of making high fructose corn syrup.
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Mitchell Baker, CEO of Mozilla, describes the richness in decision-making authority that one is endowed with while working in a community-based organization like Mozilla. She talks about the freedom that one gets while working in such a setting, starting from picking the team to the end goal. She also explains how Mozilla tries to incentivize people by articulating their vision.
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Komisar talks about how many traditional companies like Kleiner Perkins are involved in making significant social differences. He believes that the entreprenuerial spirit and pursuit of innovation of these companies is consistent to the model of many social ventures in the market.
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At the heart of scientific research is innovation, says Fodor, which is also one of the main driving forces behind entrepreneurship. He talks about making the transition from scientist to entrepreneur.
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The essence of viral marketing is making one customer sell to the other, says Musk. Instances of this include Friendster, hotmail, PayPal. The customer must love the product experience to recommend it, he notes.
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Find something in the world you're capable of fixing, and use all the skills at your disposal to make it work. Acting for the common good should be as commonplace and as devotional as going into business, says Google.org Executive Director Larry Brilliant. Making the world a better place should take the same focus as devising the next great widget.
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Savi Technology has been called an overnight success 15 years in the making. Vic Verma, president and CEO of Savi Technology, talks about what he wanted to do as a Stanford student, the path that led him to Savi, and Savi's various clients and purpose.
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Earl explains that EA was previously focused mainly on sports games, but they found that they could not grow fast enough without expanding into other areas, namely entertainment. Games are continually becoming more mainstream and a lot of people can relate to movies making them a popular choice a game topic, he says. EA is now divided into three brands, EA Big (sports), EA Games, and EA Online.
