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Earl talks about how the majority of the products at EA are sequels that are released every year. The main decision for EA on these projects is budgeting how many people to work on each every year, he says. Occasionally, there is a new product idea. This idea must pass a lot of market opportunity analysis before it is launched because it is very expensive and risky to build a new product. Still, new products are seen as a critical part ...more
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Early Modern England: Politics, Religion, and Society under the Tudors and Stuarts (HIST 251)In this lecture Professor Wrightson discusses the Restoration settlement of 1660 and the reigns of Charles II and James II. He highlights the manner in which tensions between the crown and the political nation slowly escalated during Charles's reign (as a result of his attempts to grant religious toleration, unpopular wars against the Dutch and dip...more
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In the first half of the lecture, we consider the chain-store paradox. We discuss how to build the idea of reputation into game theory; in particular, in setting like this where a threat or promise would otherwise not be credible. The key idea is that players may not be completely certain about other players' payoffs or even their rationality. In the second half of the lecture, we stage a duel, a game of pre-emption. The key strategic ques...more
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Google has proven that if you build it, they will come, and their mass of tools to keep users logged in has been the crux of their success. Vice President of Search Products & User Experience Marissa Mayer elaborates on this strategy, pointing out that money - and advertisers - will always follow consumers. Focus on building sticky media that draws in a wide audience, and the method to its monetization will follow.
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Khosla never intended to be a venture capitalist and still doesn't consider himself as one. He considers himself a venture assistant who has little interest in business other than its necessity for economics and its power to change the world. Khosla loves technology and believes that it drives most of the change that happen in the world.
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Today's websites are increasingly dynamic. Pages are no longer static HTML files but instead generated by scripts and database calls. User interfaces are more seamless, with technologies like Ajax replacing traditional page reloads. This course teaches students how to build dynamic websites with Ajax and with Linux, Apache, MySQL, and PHP (LAMP), one of today's most popular frameworks. Students learn how to set up domain names with DNS, ho...more
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I build companies, it's what I love to do, says Neeleman. I want to build a legacy--something that will last for a long time, he says. We came up with a simple model of bringing humanity back to air travel, and making a difference, he adds. Becoming a better company, being the best in a really bad industry, is his mission.
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Frame believes it is very rarely that startups build a vision. He insists that the vision is a combination of shared inputs among the leadership team. Frame describes how the company can achieve their vision by breaking it into strategic imperatives and objectives. A vision statement is essential to keep the goals of the company aligned as it scales up.
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Estrin talks about how the last cycle is about connecting embedded devices, as opposed to connecting computers. The real win in this is when we can build a completely new architecture for networks that are self-configuring, she says. Interesting work in academia is targeting this area. She talks about technology enablers in this cycle and the focus on low power, and not performance.
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To reach out to customers, Dell describes how Dell, Inc. has created blog sites, an idea-generation forum called Idea Storm, and translations of its sites in Spanish. In this manner, the company has begun to build online communities, which has sparked enormous participation from customers, says Dell.
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Andy Friere, Co-founder and CEO of Axialent, describes the achievement culture archetype, one of the five basic cultural archetypes into which organizations fall: 1) Achievement, 2) Innovation, 3) One-team, 4) People-first or 5) Customer-focused. Specifically, Friere suggests that achievement cultures focus on measuring and awarding performance outcomes. Friere describes the behaviors, symbols and processes that build this type of culture ...more
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Andy Friere, Co-founder and CEO of Axialent, describes the customer-focused culture archetype, one of the five basic cultural archetypes into which organizations fall: 1) Achievement, 2) Innovation, 3) One-team, 4) People-first or 5) Customer-focused. Specifically, Friere suggests that customer-focused cultures value flexibility to service customer needs above other potential activities. Friere describes the behaviors, symbols and processe...more
