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Medtronic, Boston Scientific, and Johnson & Johnson all began as single-product ventures, says Mir Imran, CEO of InCube Labs and serial entrepreneur of medical devices. And while the medical community is rife with single-product ventures, a few of them do go on to become large enterprises offering a suite of products in multiple markets. What sets the bar for each venture? The market viability for each product they produce.
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Tim Draper, Partner at Draper Fisher Jurvetson, argues that the pace of technical change and adoption is increasing. This increasing rate of change is driven both by a growing customer base connected to the Internet as well as the growing number of entrepreneurs who are able to participate in global markets from anywhere in the world.
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From equity, to bonds, to real estate, MissionPoint Capital Partners co-founder Jesse Fink explains how traditional capital markets can be reoriented toward a low-carbon economy. Supporting non-profits is crucial in long-term environmental thinking, says Fink, as this sector pushes policy. But only for-profit business will catalyze true market solutions with pull.
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Rick Wallace describes the importance of focus for a start-up. While venturing in multiple markets can help diversify the risk, it is often disastrous for start-ups because they are already handicapped with limited resources. Rick talks about how focus helped put KLA-Tencor on the right track.
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Recently, Komisar has noticed that the IPO market is reopening and VCs are becoming anxious to invest. There are a number of companies lined up to go public. There tends to be a lag in the markets of step technologies, while the customers catch up to the advance, but they do catch up and a large amount of value is created in the process, he says.
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Innovation will drive the next cycle, says Estrin. Startups don't succeed in validated markets; the role of startups is to create a new market, she says. As an entrepreneur, you have be able to take that risk in an unvalidated market, she adds.
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Estrin explains the reasons the consumer market is hard for startups is: 1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford 2) It takes a lot of alliances to be successful and this is hard for a startup to do
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Stephanie Keller-Bottom, Director of Nokia Innovent, discusses how companies need to collaborate to bring their products to the market. She talks about the value that entrepreneurs bring to large companies as they understand the importance of collaboration in order to leverage resources.
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Surromed has had to adapt its business plan, downsize the company, and pair down numbers of diseases, says Ringold. Things are very different from when they started the company. To be stronger when markets open up and to start a company today, one must build slowly and be flexible, he notes.
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Financial Markets (2011) (ECON 252) Professor Shiller provides a description of the course, including its general theme, the relevant textbooks, as well as the interplay of his course with Professor Geanakoplos's course "Economics 251--Financial Theory."
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Reedy shares a commercial that is going to air later in the week. She talks about eBay's vision - providing a global online trading platform - and the value proposition - making inefficient markets efficient by bring back the fun and the passion.
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Ku discusses the expense of international patents and how they tend to approach international markets.
