object-oriented design
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Turner talks about how the James Bond character was done in the third person in the game and his style and control comes from the mechanics of how he moves. He is always the master of his environment, she says.
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The three founders had become bored in their day jobs and were ready to take on something more challenging. Rubio had rented out a little office space in Palo Alto where they converged to collaborate on design work and product development. The idea went through a lot of changes before it became the current product.
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Autodesk's vision is to keep the design data in digital format. Wireless industry is essential in this area. A small team of engineers at Autodesk banded together and built a wireless product on the fly to address an immediate need.
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Yock talks about how over the years the technology improved and the problem of re-narrowing of blood vessels could be addressed. He shares the reasons of this re-narrowing - the blood vessels shrink. He further discusses the solution that he and other doctors have employed.
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Greg suggests that there are many ways that creativity can manifest itself in business: from business strategy to product design to a clever marketing campaign. He states that a successful business requires creativity in all aspects of its operations.
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Keller-Bottom recommends entrepreneurs to stay focused and be flexible. Find partners who complement and will add value to your business, she says. She talks about the importance of doing a market validation study to determine the market and design a pricing strategy.
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Professor Channing Robertson of the Stanford University Chemical Engineering Department discusses conduction and convection in association with a heat exchanger, as well as the actual design of the heat exchanger.
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When CEO Eric Schmidt started at Google, his job was largely centered around providing some organizational design. The culture was working well but the company needed more structure. He hired a financial and controller system, instituted staff meetings, and set and reviewed quarterly objectives.
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Kelley believes that how quickly you create an initial prototype is directly proportional to how successful a product will be. Essentially, given a set project deadline, the earlier you invite feedback, the more chances you have to revise and improve. He calls this "enlightened trial and error."
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April 29, 2009 - Frank Wolak, senior fellow at the Stanford Institute for Economic Policy Research, discusses restructuring of the electricity industry in the U.S. using examples from California and explains the problems involved in energy market design.
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As a company grows and develops, it is possible that its methods for design and production change, says Levinson. The company may also look to new avenues of possible innovations. He describes the changes Finisar has seen over the years.
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Professor Channing Robertson of the Stanford University Chemical Engineering Department discusses the development and design of a glucose isomerase plant used to make high fructose corn syrup.
