object-oriented design
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Earl and Kim respond to the question: How has the competition from Grand Theft Auto influenced EA? Vice City is brilliant in its open world design, says Earl, you can go in any direction and interact with the environment. Grand Theft Auto was a little bit of a wake up call for EA suggesting that they should be doing something like it and watching out for the competition, he adds.
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(February 6, 2009) Bjoern Hartmann, of the Stanford HCI Group, gives an overview of different prototyping tools he has built with collaborators to address two research questions. First, how can tools enable a wider range of designers to create functional prototypes of ubiquitous computing interfaces? Second, how can design tools support the larger process of learning from these prototypes?
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Kim describes her own path into game development at EA. She majored in film making as an undergraduate, started working in management consulting, and then decided to start a web-design company. Afterward she acquired an MBA and joined a startup company. Later on, she joined EA online in an entry-level position.
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The Hiptop founders designed the product in the way that was the most appealing to them. They had strong convictions about what the product should look like and the things it should do, which were not necessarily the same ideas the carriers had. However, the innovative design won them over.
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The three founders had become bored in their day jobs and were ready to take on something more challenging. Rubio had rented out a little office space in Palo Alto where they converged to collaborate on design work and product development. The idea went through a lot of changes before it became the current product.
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Autodesk's vision is to keep the design data in digital format. Wireless industry is essential in this area. A small team of engineers at Autodesk banded together and built a wireless product on the fly to address an immediate need.
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Yock talks about how over the years the technology improved and the problem of re-narrowing of blood vessels could be addressed. He shares the reasons of this re-narrowing - the blood vessels shrink. He further discusses the solution that he and other doctors have employed.
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Keller-Bottom recommends entrepreneurs to stay focused and be flexible. Find partners who complement and will add value to your business, she says. She talks about the importance of doing a market validation study to determine the market and design a pricing strategy.
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As a company grows and develops, it is possible that its methods for design and production change, says Levinson. The company may also look to new avenues of possible innovations. He describes the changes Finisar has seen over the years.
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Going back to 1998, Symantec was best known for Norton utilities and Norton anti-virus, says Thompson. When he arrived in 1999, right after windows 1998 was launched. Symantec had had a bad series of quarter. In his first 100 days, he looked at the company product portfolio and found products that were not of strategic value. The brightest star was Norton anti-virus. Symantec had viewed itself as a consumer oriented desktop software compan...more
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Environmental Politics and Law (EVST 255) The lecture critiques the U.S. Green Building Council's (USGBC) certification system, LEED (Leadership in Energy and Environmental Design). The criteria for being highly rated under LEED emphasize energy efficiency and minimizing waste, but do not prioritize environmental health and limiting use of dangerous plastics and chemicals. USGBC is a non-profit organization, not a government agency, and...more
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In this economics-oriented lecture, Professor Shapiro introduces neoclassical utilitarianism as it was formulated by economist Vilfredo Pareto and further described by Francis Edgeworth, examining such concepts as indifference curves, transitivity, the Pareto principle, and the Edgeworth box diagram. It is revealed that the main departure of neoclassical utilitarianism from classical utilitarianism was that it did away with Bentham's troub...more
