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  1. David Neeleman, CEO of JetBlue, tries to fly at least once a week, and makes a point to let the customers and crew know that he's aboard and ready to work and hear feedback. He describes a full day of traveling, listening to customers, asking questions, and learning from customers and crew members. JetBlue defines all employees as crew members, and all passengers as customers.

  2. Fiorina explains that leadership is about three things: capability, collaboration and character. She stresses the importance of capability, which is about asking questions and listening to answers. It is also about celebrating new ideas and taking initiative to try new things. She insists that a continuous learning process is important to strengthen an entrepreneur's capability.

  3. Bartz argues that you should learn how to pick your self up, be scared and cover it up, or be emotional and show it at different points in your life. The younger you learn, the better off you are. Do not be something you are not, she says, learn who you really are.

  4. Bartz talks about how people who failed within Buzzsaw, were often given new projects to work on. Failure was valued, she says. Rather than criticizing projects that failed, Bartz notes how people wanted to apply the knowledge they learned from mistakes into new projects.

  5. Madonna had The Sex Book. Apple had the Newton. Marissa Mayer, Vice President of Search Products & User Experience for Google, points out that all the best brands, including her own, have made some tremendous product errors. But what allows an enterprise to endure, she says, is its ability to learn from its mistakes and make corrections. Performance is what's important, even if it's not instantaneous.

  6. Learning I

  7. Learning II

  8. Learning III

  9. Williams talks about some of his biggest failures and what he learned from them. One of the things he has learned is the importance of building, collaborating and motivating a team.

  10. Penchina shares some of his failures and discusses lessons learned from them.

  11. Keller-Bottom gives entrepreneurs some tips and asks them to learn from history and understand the market to help shape their businesses.

  12. Hawkins offers suggestions on how to assess one's mistakes and figure out what to learn from them. It is okay to make mistakes but it is also important to learn from those mistakes and not repeat them again, he adds.