Software Licensing
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Raikes talks about how companies can be successful at software and hardware, but only within a certain scope. If you're looking at the overall market, it has to be either hardware or software, he says. Within a niche, it is sometimes important to do both.
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Ku believes technology licensing is not always about licensing products and making money. It's also about fostering lasting relationships with companies and individuals. She talks about some of the interactions and relationships that Stanford University has with outside groups.
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Simply having a new technology is not enough to gain a license. Ku talks about how the Office of Technology Licensing at Stanford asseses each technology, and what recommendations they might make to the entrepreneur.
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Ku describes the process of licensing a technology from start to finish.
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Polese talks about how software has transitioned from a product that generates revenue to a service. She sees the software industry slowly shifting towards this idea.
