Software Licensing
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Winblad talks about how in 2001, there was a challenge finding consumers for software products and costs had to be cut. Now, demand is improving and CIO's are looking for larger revenue opportunities, she says.
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Ku talks about how the main appeal of a career in technology licensing is that it is never the same position from one day to the next. There is the opportunity to meet new people, create an astounding network, and to always know what is on the cutting edge of research and technology.
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Thompson talks about how Symantec was looking at changing from a software business to a content business. He shares the history about the marriage between Symantec and other companies that they have acquired over the years.
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May 2, 2008 lecture by Krzysztof Gajos for the Stanford University Human Computer Interaction Seminar (CS547). User Interfaces delivered with today's software are usually created in a one-size-fits-all manner, making implicit assumptions about the needs, abilities, and preferences of the "average user" and the characteristics of the "average device." Krzysztof Gajos argues that personalized user interfaces, which are adapted to a persons...more
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Raikes talks about how companies can be successful at software and hardware, but only within a certain scope. If you're looking at the overall market, it has to be either hardware or software, he says. Within a niche, it is sometimes important to do both.
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Raikes talks about how Microsoft participates in a broad range of competitive and evolving businesses in the software industry. They are transforming into seven business: client (Windows), information worker business (Office), Business Solutions (small to medium businesses), server and tools, MSN, and Home and Entertainment (X-Box, PC gaming).
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Returning to talk at Stanford after two years, John Thompson, chairman of the board of directors and chief executive officer of Symantec Corporation, talks about the changes in the technology sector and the enterprise software space.
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Programming Methodology is the largest of the introductory programming courses and is one of the largest courses at Stanford. Topics focus on the introduction to the engineering of computer applications emphasizing modern software engineering principles: object-oriented design, decomposition, encapsulation, abstraction, and testing. Programming Methodology teaches the widely-used Java programming language along with good software...more
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Note: This course is being offered by Stanford this summer as an online course for credit. It can be taken individually, or as part of a master’s degree or graduate certificate earned online through the Stanford Center for Professional Development. This course is the natural successor to Programming Methodology and covers such advanced programming topics as recursion, algorithmic analysis, and data abstraction using the C++...more
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This course covers topics on the engineering of computer software and hardware systems: techniques for controlling complexity; strong modularity using client-server design, virtual memory, and threads; networks; atomicity and coordination of parallel activities; recovery and reliability; privacy, security, and encryption; and impact of computer systems on society. It also looks at case studies of working systems and readings from the...more
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Ku discusses the expense of international patents and how they tend to approach international markets.
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Thompson stresses the need for customer diversity. Software companies that were dependent on Fortune 1000 companies for their business suffered when their niche clients also suffered in the economic downturn. If a company is to survive challenging economic times, companies must have a diverse customer base, he says. Symantec brings stability to its business by serving individual customers as well as the largest governments and...more
