speech recognition
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Environmental Politics and Law (EVST 255) This lecture continues the previous class's discussion of tobacco law. In this class, Professor Wargo highlights the unique issues of freedom of choice and freedom of speech that tobacco regulation create, as tobacco regulation restricts individual choice and corporate freedom of speech via advertising restrictions. Tobacco law also illustrates the difficulties of managing environmental hazards ...more
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Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.
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Rick Wallace shares his strategy for hiring and retaining talented employees. He claims that money is important, but the primary motivators for employees at KLA-Tencor are personal growth and fairness in rewards and recognition.
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Yock talks about a group of people called interventionists who train in catheter techniques. This requires a different set of skills. One of the trends recently is for surgeons to cross train, he says.
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Danger was able to break into the US market by convincing wireless carriers to adopt a fixed rate pricing scheme for the device, which is almost essential in the minds of Americans for using services like AIM and web surfing. The Asian and European markets are further ahead and calls are cheaper, making it more difficult for the Hiptop to be profitable.
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After discussing the four key elements of any entrepreneurial venture (people, opportunity, context and deal), William Sahlman, professor at Harvard Business School, argues that the greatest value can be achieved by "changing the game," that is changing the relationship of the core elements to one another. Sahlman illustrates this strategy with the example of John Osher and the spin toothbrush. To change the game, Osher brought in the most...more
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According to Yock, physicians characterize needs. Half of the medical inventions depend upon characterizing needs well, he says.
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When in search for a market, Worthington advises not to focus the company too early. Though there is tremendous pressure in the beginning to focus, this is dangerous; once a company has defined a focus the decision is very hard to undo. Worthington suggests waiting it out and seeing how the product develops before focusing.
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Innovation will drive the next cycle, says Estrin. Startups don't succeed in validated markets; the role of startups is to create a new market, she says. As an entrepreneur, you have be able to take that risk in an unvalidated market, she adds.
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Yock focuses on cardio vascular disease, which is a very profound disease - it is the # 1 killer in the western world. About half of all Medtech companies have to deal with cardio vascular diseases, he says.
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Musk does not recommend space travel to a first time entrepreneur. It is better to start with something that requires low capital.
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A revolution in technology can occur very quickly, says Wirt. The new product can rapidly displace the old. However, the evolution of a technology takes time. The potential impact of a technology is not often realized until much later.
