statistical pattern recognition
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Estrin talks about how the last cycle is about connecting embedded devices, as opposed to connecting computers. The real win in this is when we can build a completely new architecture for networks that are self-configuring, she says. Interesting work in academia is targeting this area. She talks about technology enablers in this cycle and the focus on low power, and not performance.
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According to Yock, physicians characterize needs. Half of the medical inventions depend upon characterizing needs well, he says.
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Was Finisar a Technology Looking for a Problem, or a Problem Looking for a Technology?
Stanford / Entrepreneurship
Levinson discusses the starting point of Finisar, and why he founded it. He also talks about the initial months of the business and trying to make a profit.
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During its inception, Dell explains how the computer industry was run by engineers. Over a thirty-year period however, customers began to have an important role in the industry, but many companies were still being run by engineers working to promote complexity. With complicated products being sold, says Dell, customers had to rent specialized software and hire consultants from the computer companies to get their products to work. As a resu...more
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Google's advertising model has been extremely successful, says CEO Eric Schmidt and co-founder Larry Page. Google has invested in technology to better target ads - and they've found that targeting ads well is in fact comparable to targeting search results.
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Kaplan is working on some really "wacky" things. According to him, the next big wave is going to be in Microsensor technology. This will enable people to use technology to do things that don't seem possible. He designed and built a home automation system which narrates whatever is happening. He has basically integrated information from multiple sensors.
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Yock focuses on cardio vascular disease, which is a very profound disease - it is the # 1 killer in the western world. About half of all Medtech companies have to deal with cardio vascular diseases, he says.
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Donna Novitsky drives a key lesson about pursuing entrepreneurship on a grand scale. She urges entrepreneurs to channel their passion and time to create new markets coupled with building an organization.
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Eisenhardt believes that markets are not chosen but created. She describes how this was successfully done at Amazon, eBay and Verisign. She explains that to be wildly successful it is important to become the cognitive referent to the market.
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Ringold talks about the idea behind and the history of combinatorial chemistry to accelerate the process of drug discovery. He then talks about a technology that was invented for a different purpose but was eventually applied to the specific problem of broadly monitoring the expression of gene sequences giving birth to Affymetrix.
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Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable record. There was a lot of uncertainty over the successful prospect of the movies. However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.
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Thompson talks about how security is a broad domain of technology, including everything from anti-virus to sophisticated authentication authorization technology. Mid to small businesses pose a vast opportunity if security companies can package technology simple enough for these companies, he notes.
