Seed the Clouds and Watch the Sales Grow

Lecture Description

There are typical ways to approach sales, but Kawasaki has three other ideas. These include the unintended users, allowing test drives, and the suck down theory - chances are the CEO is not going to be the one buying your product, but rather the people at lower levels.

Course Index

1. Make Meaning in Your Company
2. Don't Write a Mission Statement, Write a Mantra
3. Get Up and Get Going!
4. The New Business Model
5. Weave a MAT and Outline Your Priorities
6. Know Thyself and Niche Thyself
7. Make a Great Pitch
8. Who to Hire
9. Lower the Barriers to Adoption
10. Seed the Clouds and Watch the Sales Grow
11. Be a Mensch
12. Funding Choices
13. How Do You Find Evangelists?
14. How Do You Find Soul Mates?
15. The Career Path to Becoming a Venture Capitalist or an Entrepreneur
16. Experience Is Overrated