Seeing Failure as Opportunity

Lecture Description

Kim's first game experience was a hugely successful online parlor game that was launched on AOL. Majestic, her second game, tried to stretch the Internet experience into the next generation of games, but didn't do as well, she says.  The core team from Majestic was out of work and looking for another project, and stumbled into the Lord of the Rings.

Course Index

1. Organizational Structure: General Manager at EA
2. Allocating capital for new products
3. The Entrepreneur in the Game Industry
4. Game Development Process
5. Intellectual Property
6. Market potential: GameBoy
7. Positioning: James Bond and GameBoy
8. Team Size and Product Development
9. Lessons Learned: Game Development
10. Organizational Structure: Directors vs. producers at EA
11. Career Development: Going in circles until you come home
12. Seeing Failure as Opportunity
13. Opportunity Assessment: Lord of the Rings
14. Opportunity Assessment: Two Towers
15. Opportunity Assessment: Return of the King
16. Lessons Learned: Game Development
17. Game Design: James Bond
18. Competition
19. Innovation and Growth Post-IPO
20. Making an Interactive Game Successful
21. Flexibility: Recognizing Growth Sectors
22. The Future of Online Games
23. The EA Creative Process