Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society.
Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division.
Founded in 1868 on the San Francisco Bay, UC Berkeley is the flagship campus of the University of California and one of the world's most prestigious public universities. The university is divided into 14 schools and colleges, further separated into 130 academic departments offering degree programs from the undergraduate to doctoral level. Cal offers renowned programs through the highly ranked Haas School of Business, College of Engineering, School of Law, and Goldman School of Public Policy. Notable alumni include novelist Jack London, former Supreme Court justice Earl Warren, actor Gregory Peck, and current California governor Jerry Brown.