Tien Tzuo, Chief Strategy Officer for Salesforce.com, believes that investments are shifting from direct-marketing campaigns to online marketing. Customer awareness is created through buzz, PR and dialogues in the marketplace rather than spending a great deal on advertising.
One of the world's leading universities, Stanford was founded in 1885 in what is now Stanford, California. It is comprised of seven schools, four of which are devoted exclusively to graduate education. Stanford's most renowned programs include the Graduate School of Business, Law School, School of Engineering, and School of Medicine. Notable alumni include author John Steinbeck, Supreme Court Justice William Rehnquist, and Google founders Sergey Brin and Larry Page.
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Stanford eCorner
Winter 2007
