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Talking About Creativity Isn't Enough!

By Robert I. Sutton - Stanford
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Lecture Description

Too often, when companies realize they need to innovate and bring creativity into their company, they spend time discussing it but not implementing it. Sutton talks about some examples of that type of situation.

Course Index

  1. What Is Creativity?
  2. Two Weird Ideas That Work
  3. Talking About Creativity Isn't Enough!
  4. Avoiding the Smart Talk Trap
  5. Bringing Creativity into an Organization
  6. Creative Projects on Company Time
  7. Questions to Ask a Creative Organization
  8. When Do You Know if You Have a Good Idea?
  9. Research Money in Universities