Testing the Market Viability of a New Technology

Lecture Description

Adams talks about testing the viability of a new technology with potential customers. He recommends entrepreneurs conduct polls and surveys to determine whether there is demand for the technology in the market. Never commit to a large development effort without prototyping the technology first and taking it to a potential target market, he cautions.

Course Index

1. The Early Career of a Serial Entrepreneur
2. The Biggest Competitors of New Ventures
3. You Must Have Vision
4. Make a Plan
5. Take Action!
6. Addicted to Taking Risks
7. Passion and Perseverance
8. Failure is Good
9. Innovation at Large Companies
10. The Current State of AuctionDrop
11. Testing the Market Viability of a New Technology
12. Work with the Right VC
13. Overcoming the Fear
14. Will Customers Change Their Habits?
15. Competing with Other Start-ups
16. Consumer Behavior Changes in Familiar Companies
17. Experience vs. Idea