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The Benefit of Big

By Brett Crosby - Stanford
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Lecture Description

Set your business model sights to large.  Think globally, use multiple languages, and build your software products to be scalable.  Not only will this improve your own company's growth, says Google Analytics' Group Product Marketing Manager Brett Crosby, but it makes you a more appealing fit for acquisition by a larger player.

Course Index

  1. Persistence and Simplicity
  2. Taking Flight in a Hurricane
  3. Maturing Your Brand
  4. Getting Acquired by Google
  5. The Benefit of Big
  6. Wear Every Hat