The EA Creative Process

Lecture Description

Earl and Kim respond to the question: How do you manage the business imperatives versus the creative imperatives when developing a game? The decision makers at EA are people who really understand the creative side and have generally worked on the production side as well, says Earl, and are therefore able to make more informed decisions.

Course Index

1. Organizational Structure: General Manager at EA
2. Allocating capital for new products
3. The Entrepreneur in the Game Industry
4. Game Development Process
5. Intellectual Property
6. Market potential: GameBoy
7. Positioning: James Bond and GameBoy
8. Team Size and Product Development
9. Lessons Learned: Game Development
10. Organizational Structure: Directors vs. producers at EA
11. Career Development: Going in circles until you come home
12. Seeing Failure as Opportunity
13. Opportunity Assessment: Lord of the Rings
14. Opportunity Assessment: Two Towers
15. Opportunity Assessment: Return of the King
16. Lessons Learned: Game Development
17. Game Design: James Bond
18. Competition
19. Innovation and Growth Post-IPO
20. Making an Interactive Game Successful
21. Flexibility: Recognizing Growth Sectors
22. The Future of Online Games
23. The EA Creative Process