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The Founding of AgraQuest

By Pam Marrone - Stanford
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Lecture Description

Pam Marrone, founder and former Chairman/CEO of AgraQuest Inc., talks about how she turned her childhood passion and love for bugs into a lifelong commitment that led her to found AgraQuest.

Course Index

  1. The Founding of AgraQuest
  2. Creating Need for Your Product
  3. Overview of AgraQuest
  4. Navigating AgraQuest's Value Chain
  5. The Product Vision
  6. Understanding Your Customer
  7. Negotiation: Be in a Position of Strength
  8. Lessons Learned
  9. Working with AgraQuest