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The Power of a Mission

By Christine Benninger Michael Dearing - Stanford
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Lecture Description

If you're seeking inspiration, you will find it here from Humane Society Silicon Valley's President, Christine Benninger.  She describes the organization as she inherited it as a cesspool, rife with drug dealing staff, disorderly management, sour community relations, and cruel animal care.  She recalls her quickly orchestrated six-month plan to keep the organization afloat - and how dire circumstances made her monumentally more creative and successful.

Course Index

  1. The Power of a Mission
  2. Finding People with the Right Passion
  3. Expanding the Customer Base for the Non-Profit
  4. If it Costs More, It's Worth More
  5. Fundraising for the Non-Profit