Home > Lectures > Lecture Details

The Product Vision

By Pam Marrone - Stanford
get flash player

Related Videos

  1. Lessons Learned

    Lessons Learned

    Stanford / Entrepreneurship

    Pam Marrone
  2. Working with AgraQuest

    Working with AgraQuest

    Stanford / Entrepreneurship

    Pam Marrone
  3. Overview of AgraQuest

    Overview of AgraQuest

    Stanford / Entrepreneurship

    Pam Marrone
  4. Navigating AgraQuest's Value Chain

    Navigating AgraQuest's Value Chain

    Stanford / Entrepreneurship

    Pam Marrone

Lecture Description

Marrone formed focus groups to change policies to ammend incorrect artificial testing procedures carried out by academic scientists to test the efficacy of AgraQuest's product.

Course Index

  1. The Founding of AgraQuest
  2. Creating Need for Your Product
  3. Overview of AgraQuest
  4. Navigating AgraQuest's Value Chain
  5. The Product Vision
  6. Understanding Your Customer
  7. Negotiation: Be in a Position of Strength
  8. Lessons Learned
  9. Working with AgraQuest