Home > Lectures > The Three Phases of Yahoo!

The Three Phases of Yahoo!

By Sue Decker - Stanford
get flash player

Lecture Description

In the early days of the company, the market was on fire, and global outreach was key. At the turn of the millennium, the company gained strength and began to monetize their web presence. And since 2006, the company has been striving to reorganize and funnel its content around an integrated audience. President of the company Sue Decker unveils Yahoo!'s latest evolution of strategy, organization, and process, and explains how the company's size and scale is both an asset and a detriment to its success.

Course Index

  1. The Guiding Light of Customer-centricity
  2. An Unscalable Ecosystem
  3. The Three Phases of Yahoo!
  4. Delivering the Customer to the Advertiser
  5. Open and Social
  6. On the Verge of an Acquisition?
  7. Monetizing Search Capabilities